Value … what is value(d) today?
Heard on the grapevine: "Value is what a damn fool is ready to pay for it!". Discarding the price element, value is the perceived capacity of a product or service to satisfy a set of needs. New business mindsets and pricing models will have us revisiting this rather basic definition in order to introduce two concepts, namely benefits impact and benefits scope.
Think of the following situation: you are offered a free cinema ticket provided you contribute with all the other spectators to the supply of the necessary energy that will power the infrastructure. You are kindly asked to collectively do some wheeling on bicycles, supplying the watts through electric-pedal power generator, whilst you are watching the latest "Shrek IV" movie. To overcome the whirr of the wheels, you are equipped with the latest hearing sets technology and, presto you are having a "Green Cinema Experience" … for FREE!
Heard on the grapevine: "Value is what a damn fool is ready to pay for it!". Discarding the price element, value is the perceived capacity of a product or service to satisfy a set of needs. New business mindsets and pricing models will have us revisiting this rather basic definition in order to introduce two concepts, namely benefits impact and benefits scope.
Think of the following situation: you are offered a free cinema ticket provided you contribute with all the other spectators to the supply of the necessary energy that will power the infrastructure. You are kindly asked to collectively do some wheeling on bicycles, supplying the watts through electric-pedal power generator, whilst you are watching the latest "Shrek IV" movie. To overcome the whirr of the wheels, you are equipped with the latest hearing sets technology and, presto you are having a "Green Cinema Experience" … for FREE!
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